That figure was 15 percent higher than the 4. The download rate showed a gradual dip since this past June with the numbers hitting a low of 3.
Additionally, the rapid adoption of iOS and corresponding app updates--played a key role in this continued escalation in November.
Since the firm records only the top free iPhone apps, the number of downloads for all free iPhone apps is certainly much higher. Despite gaming being the most popular app category, smartphone apps statistics show that, as of July , only Since , this figure has hovered in the low 20s. Nearly a quarter of all apps, especially free ones, are downloaded, used once, and then ignored till they get uninstalled to create memory space for a new download.
The use of social media and messaging apps is much higher among millennials. Another indication of the popularity of social networking apps is that users spend more time on them than on any other category of apps. The next three categories are music, multimedia, and gaming, with instant messaging ranking a distant sixth. The app usage statistics are slightly different when a smartphone user is involved in a shopping session. With increasing age, the likelihood of spending more time on a desktop or laptop increases.
While the need to be mobile responsive is clearly understood by marketers today, this major skew towards app usage should encourage businesses to invest in meaningful apps of their own. Users spent an average of three hours daily on applications in However, mobile app usage for shows that the time has increased by over one hour for most countries worldwide.
Some places have higher numbers compared to others. For instance, users in markets like Mexico, Turkey, India, and US markets spent more time on their apps. A comparison of the top mobile websites and the top mobile apps shows that the former receive about 8. However, mobile device usage stats also show that the average time spent by each visitor is about 16 times higher on mobile apps than on mobile websites. According to a report from App Annie, smartphone users were spending more time on apps in than in the previous years, when 5 apps were used daily.
The 30 apps accessed regularly on a monthly basis are about one-third to one-half of all the apps installed on their phones. This trend also has a name — the rule 30 apps in a month, 10 per day.
According to iPhone app usage stats, the Apple App Store apps get used slightly more often than those from the Play Store. There has been a massive change from the big screen to mobile and from broadcast TV to on-demand in the last ten years. As a result, users spent almost one trillion hours bingeing on videos on apps in The number of publishers in each app store reveals its adoption rate and how attractive and lucrative for app developers a specific store is.
Even though the App Store continues its domination in terms of gross app revenue, according to latest available figures, Google Play Store has far more registered publishers , compared to App Store , This is partly driven by the much higher level of adoption of Android in China and India.
Mobile app user statistics show that millennials are more comfortable making in-app purchases than they are buying apps. Millennials app users are a lot more finicky when it comes to the look and feel of the app based on app usage stats , while the functionality and benefits seem to be enough for most older users.
Investing time and effort in logo design is therefore critical. According to another study, the most popular color for general apps is blue, while red is the color of choice when it comes to food and beverage-related apps. Perhaps some companies need a better logo maker to retain their users.
However, as another reminder that the appearance of the logo is important , there are many who choose to bring an app to the home screen because it looks good. Mobile app usage statistics indicate that the likelihood of an app being opened is higher if it is on the home screen, which makes it all the more important to get the logo right.
These figures are significantly lower for older age groups, indicating the high dependence of young users not just on their phones but on the apps they have downloaded. In keeping with general app usage stats, the likelihood of smartphone users, in general, to allow push notifications from apps has also gone up in recent times. Even though data plans are getting better, for millennials, who form the target audience for many apps, the negative of very high data usage can trump any positives of functionality or design.
An example mentioned is Pokemon Go, which got frequently deleted, despite its popularity, because of the data it kept eating up. While app usage statistics point towards a few other important reasons why users delete apps like low utility, almost a quarter of the users in this survey also cited large app size as being an important reason. Many apps tend to bloat up because they want to offer features even when the phone is offline like dictionaries for language-learning apps , but there is a fine line between providing critical offline components and making the app too big, which app developers should keep in mind.
A fan of servers, networks, and web hosting, I unplug from the Web only when the temptation for a cold one is too strong to bear. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Table of Contents. The number of smartphone users on the globe is 3.
In the below report, we have gathered specific data relating to app downloads and usage. These are intended to give us a better idea of just how many apps are being downloaded every year, which of these are most popular, and how they are being used. We have collected data and statistics on iOS and Android app downloads. Read on below to find out more. By signing up you agree to our privacy policy. You can opt out anytime.
App Download and Usage Statistics While some devices have apps pre-installed, users can select apps through applications stores such as the Google Play store for Android, the Apple App Store for iOS, or third-party providers like the Amazon Appstore.
When comparing the platforms, Google Play generates the largest amount of worldwide app downloads. In the third quarter of , users downloaded However, the Apple app store dominates the market in terms of app revenues, accumulating By , mobile apps are projected to generate over billion U. User engagement and retention rates worldwide With the global number of mobile phone users growing steadily, the number of app downloads is also projected to increase.
As of the first quarter of , there are close to 3. Retention rates, however, have not seen a corresponding upward trend. The global app retention rate at 30 days from install stood at 6. However, if considering the global increase in app usage caused by the outbreak of COVID in , the decrease in app retention rates are a proportionate occurrence to the surge of app downloads during the lockdown months.
Social and communication apps In the first half of , social media apps recorded a small decline in time spent by users compared to Trends for social media apps and mobile-first social platforms in saw users engage with video social media platforms and video social content, with TikTok being one of the most downloaded social apps by iPhone and Android users alike. While social media apps will try to emphasize their social side, chances are that messaging and communication apps will become increasingly more used even in professional and business contexts.
According to a survey of global smartphone users, as of the beginning of e-mails were still the preferred messaging media for business communication, but 25 percent of respondents indicated preferring WhatsApp even in professional contexts. Gaming as part of the mobile experience According to a survey of smartphone users worldwide, mobile gaming was among the most popular app activity in , with 68 percent of the global users interviewed reporting they used mobile gaming apps.
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